If suffering is part of your strategy, something’s broken.

April 6, 2026 | Uncategorized

If suffering is part of your strategy, something’s broken.

We see it every week. 

Companies grind through proposals, 

chasing every opportunity, 

burning out their teams and calling it hustle.

That’s not a strategy. That’s desperation with a calendar.

The companies winning government contracts aren’t working harder. 

They’re working in their lane. 

They know their buyer. 

They know their value. 

They bid to win, not to stay busy.

Suffering isn’t a badge of honor in this market. 

It’s a signal.

Fix the strategy. The suffering goes away on its own.

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