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Did We Respond or React?

October 16, 2018 | Communication, Leadership, Trust

Photo by aaron gilsonĀ on Flickr One of Merriam-Webster's definitions for the word "react" is "to act in opposition to a force or influence." One of Merriam-Webster's definitions for the word "respond" is "to say something in return." Given these definitions and some of my experiences, here is what I have learned: Along with the spoken message, reacting involves some type of behavior. It could be defensiveness, manipulation, passive-aggressiveness, or rage. Reacting comes from someone who is either angry or scared or both. Often, that feeling of anger or fear is triggered by the message being heard, and usually, this is…

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MYTH: Doing business with the government does not rely on relationships and does not require any marketing. All that is required finding opportunities on web sites and responding with quotes/proposals.

FACT: Having great relationships with government end users can provide more opportunities beyond RFQs/RFPs posted to government web sites. Some opportunities do not even require the government put it out for a competitive bid process so knowing someone could present more chances to do business. Furthermore, relationships also help build positive past performance history which is critical to winning future opportunities.

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