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Did We Respond or React?
October 16, 2018 | Communication, Leadership, Trust
Photo by aaron gilson on Flickr One of Merriam-Webster's definitions for the word "react" is "to act in opposition to a force or influence." One of Merriam-Webster's definitions for the word "respond" is "to say something in return." Given these definitions and some of my experiences, here is what I have learned: Along with the spoken message, reacting involves some type of behavior. It could be defensiveness, manipulation, passive-aggressiveness, or rage. Reacting comes from someone who is either angry or scared or both. Often, that feeling of anger or fear is triggered by the message being heard, and usually, this is…
MYTH: Doing business with the government does not rely on relationships and does not require any marketing. All that is required finding opportunities on web sites and responding with quotes/proposals.
FACT: Having great relationships with government end users can provide more opportunities beyond RFQs/RFPs posted to government web sites. Some opportunities do not even require the government put it out for a competitive bid process so knowing someone could present more chances to do business. Furthermore, relationships also help build positive past performance history which is critical to winning future opportunities.
