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9 Key Elements to Successfully Exhibit at a Tradeshow or Conference
May 30, 2024 | Uncategorized
Image made in Canva Participating in a tradeshow or conference can be a fantastic opportunity to showcase your brand, network with potential clients, and stay up-to-date with industry trends. Here are nine essential tips to ensure your success at the next event: 1. Dress Professionally Yet Comfortably, Including Your Shoes. You will be on your feet all day, so while looking professional is crucial, comfort is equally important. Choose attire that reflects your brand but doesn't leave you regretting your choice by mid-morning. Comfortable, supportive shoes can make a world of difference. 2. Sit Sparingly. If you are given a…
Seven Essential Strategies to Boost Government Sales Conversion Rates
May 17, 2024 | Business Development, Government
Image made in Canva Sales in any industry present unique challenges and opportunities. Certain strategies can give you an edge when selling to the federal government. In this article, we will explore seven proven tips for developing a successful sales strategy that stands out in this competitive landscape. 1. Find Out Who Buys What You Sell While sales are sales, a few things about sales to the Federal government are unique. One of those things is customer data is public record. So this means you can get a very good idea of which agency buys what you sell, which contracting…
Mastering the 6 Essential Prospecting Channels for Government Sales
May 9, 2024 | Government
Image made in Canva To succeed in government sales, you need to use a variety of tactics. No single approach will guarantee success, but they can be very effective when used together. Here are the six necessary channels to reach prospects and improve your chances of success. Phone Power: Taking a traditional approach to communication can be valuable, especially when it comes to phone calls. They offer a personal touch that can help foster more meaningful connections that feel less like a sales pitch. To increase your chances of success, planning and gathering information about your prospect's geography, education,…
