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Top Ten Ways To Sell Without Selling

August 28, 2024 | Uncategorized

In government sales, success doesn’t come from pushing a product; it comes from positioning yourself strategically and engaging thoughtfully. Here’s how you can sell without selling by focusing on a few key principles: 1. Position Yourself as a Trusted Advisor In government sales, it's all about being seen as a trusted resource rather than just another vendor. When you establish yourself as an expert, government buyers naturally turn to you when they need solutions. Your role is to provide valuable insights, data, and expertise that align with their mission objectives—no hard sell needed. 2. Become a Problem Solver The key…

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Six Key Insights from RSM Federal’s Government Sales Bootcamp

August 22, 2024 | Uncategorized

Breaking into the government sales arena can be challenging. Success highly depends on the right training and guidance. Success also sometimes takes a more structured, scheduled effort to achieve success. I mean, think about it. What is likely to produce more results? Going to multiple websites to learn how to work out and then scheduling time to do it or signing up for a class at your local gym and meeting weekly? RSM Federal's Government Sales Bootcamp is designed to equip you with the knowledge and skills necessary to excel in government contracting and provide the structure and schedule to…

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4 Effective Ways to Warm Up Cold Government Leads

August 13, 2024 | Uncategorized

In government sales, I have stayed true to the message that the key to success lies in building relationships and establishing trust with your prospects. But let's face it, not every lead will be warm and ready to engage. Many of your government leads are likely cold, requiring a strategic approach to turn them into viable opportunities. Warming up cold leads is not just about persistence; it’s about applying the right techniques to build rapport and create value. Here are four effective ways to warm up those cold government leads and increase your chances of success. Leverage Social Media Platforms…

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GSA Schedules: Do You Need One and What Are Some First Steps to Take?

August 6, 2024 | Uncategorized

Understanding GSA MAS Winning government contracts can provide another sales channel to your organization. One possible strategy is to use GSA’s Multiple Award Schedule (MAS), also known as the “GSA Schedule”. However, obtaining a GSA MAS is not a guarantee of sales success; it requires strategic planning and relationship-building. The GSA MAS is a long-term governmentwide contract providing the federal government as well as state and local government buyers (for some products and services) access to commercial products and services at pre-negotiated prices. It simplifies the procurement process and offers a competitive edge to businesses by streamlining sales with government…

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MYTH: Doing business with the government does not rely on relationships and does not require any marketing. All that is required finding opportunities on web sites and responding with quotes/proposals.

FACT: Having great relationships with government end users can provide more opportunities beyond RFQs/RFPs posted to government web sites. Some opportunities do not even require the government put it out for a competitive bid process so knowing someone could present more chances to do business. Furthermore, relationships also help build positive past performance history which is critical to winning future opportunities.