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You Gotta Swing the Bat!

August 5, 2019 | Business Development, Government

Photo by Erik Drost on Flickr I've just started to follow baseball. My oldest daughter plays softball and loves to watch the Yankees so I've found myself watching more softball and baseball. I often hear her coaches say, "That was your pitch. Why didn't you swing?" I assume they are also implying, "you may not see the 'perfect' pitch so you must take some chances when the ball is delivered to the strike zone". Another obvious message is if you want to hit the ball, you gotta swing the bat! Doing My Homework I thought about that a bit and…

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quoteMark

MYTH: Since the amount of goods and services the government buys is not affected by a economic downturn as private industry, the best time to begin selling to the government is during a recession.

FACT: Developing an effective government business development strategy usually takes years. Waiting until the economy is in recession to pull the trigger on a plan can doom it from the start as this strategy takes time and resources to develop….items that seem to be more scarce when the economy is in a downturn.

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