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Capture plans are only useful if people use them
March 16, 2026 | Comic
A capture plan collecting dust is like a recipe taped to the fridge while you order DoorDash. We build them, feel productive, and never open them again. A capture plan only works if it drives daily behavior. Who did we talk to? What did we learn? What shifted? If it's not being updated, it's not a plan. It's a wish list with a cover page. Work the plan or delete it. One of those two options wins. Stay strategic.
𝗜𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝘁𝗲𝗮𝗺 𝗶𝘀 𝗲𝘅𝗵𝗮𝘂𝘀𝘁𝗲𝗱, 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗼𝗸𝗲𝗻.
March 13, 2026 | Comic
Yes, proposals take effort. Deadlines are tight. But when every submission turns into a three-day caffeine marathon with pizza boxes and someone muttering at Microsoft Word, the problem is not the proposal team. It is weak capture, late strategy, and opportunities showing up two weeks before the deadline. That turns proposal writing into emergency response. Strong positioning makes proposals focused and manageable. If your proposal room looks like a disaster relief site for government contracting, it might be time to fix what is happening upstream.
If your proposal team is exhausted, something is broken.
March 13, 2026 | Comic
Yes, proposals take effort. Deadlines are tight. But when every submission turns into a three-day caffeine marathon with pizza boxes and someone muttering at Microsoft Word, the problem is not the proposal team. It is weak capture, late strategy, and opportunities showing up two weeks before the deadline. That turns proposal writing into emergency response. Strong positioning makes proposals focused and manageable. If your proposal room looks like a disaster relief site for government contracting, it might be time to fix what is happening upstream.
