Earnest Consulting Group

𝗔 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝗼𝗳𝗳𝗶𝗰𝗲𝗿 𝗴𝗶𝘃𝗲𝘀 𝘆𝗼𝘂𝗿 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁 𝗮𝗯𝗼𝘂𝘁 𝘀𝗶𝘅 𝘀𝗲𝗰𝗼𝗻𝗱𝘀. 𝗧𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗱𝗲𝗰𝗶𝗱𝗲.

Six seconds is a billboard on the highway. One line, one reason to remember it, and then you’re doing 70 in the other direction.

So why do most companies put their SBA set-aside logo large at the top and the word “innovative” three times on their billboard?

Six seconds gone. Nothing landed.

Put the thing that matters where their eye hits first. Metrics.

“Maintained 2 million square feet of federal facilities. 98% inspection pass rate.”

That’s a billboard somebody remembers at the next exit.

One page. One clear reason to keep reading.

If the good part shows up after six seconds, move it up.

We put the whole system in our book. Research, Strategy, Execution. Grab it here:

Stay strategic.