Selling to Sam #001 – Concise Capability Statements

January 9, 2025 | Comic Strip

Introducing Our Government Sales Themed Comic Strip, “Selling to Sam”! 

I’m thrilled to unveil the very first strip of Selling to Sam, a new comic strip that brings a fresh and creative perspective to government sales. This series offers a lighthearted take on the challenges, humor, and insights that come with navigating the government contracting world. My goal with this project is to make government contracting a bit more relatable—and maybe even a little fun.

In our debut strip, we focus on the essentials of a strong capabilities statement—being concise, communicating value, and standing out from the competition.

A special thank you to Jonathan Stark for the inspiration behind this project. His comic strip, Ditcherville, served as a creative spark for Selling to Sam. Jonathan specializes in teaching experts how to make more money without working more hours. You can check out his work and sign up for his daily newsletter here: https://jonathanstark.com/daily.

Let’s start 2025 with strategies that truly make a difference!

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