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Move 6: Write Down Your Top 3 Wins of 2025
September 28, 2025 | 100 Moves
Day 6 of 100 Moves I had a friend tell me last week, “I feel like I haven’t done enough this year.” So I asked her to write down her Top 3 Wins of 2025 so far. She sat with it for a minute, then started listing them out. By the time she finished, the frustration on her face had shifted. She wasn’t just staring at her current struggles anymore; she was looking at proof of everything she had already achieved. That’s the power of taking inventory. Confidence is fuel. Wins stack. Now it’s your turn. Write down your Top…
Move 5: Reconnect with a past client.
September 27, 2025 | 100 Moves
Your past clients already know you. Trust is built. Now it’s just a matter of reminding them why you’re still the best call they can make. Here’s a quick pulse check When was the last time you reached out to a past client? This week This month 3–6 months ago Over a year ago …….. Day 5 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter
Move 4: Unsubscribe from 5 emails today.
September 26, 2025 | 100 Moves
“Unsubscribe from 5 emails today.” Just not this one. Unless success bores you 😂 …….. Day 4 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter
Move 2: Call One Lead that’s Gone Quiet
September 24, 2025 | 100 Moves
When’s the last time you called a lead that went quiet? Most of us let them linger on the to-do list. We think, “If they’re interested, they’ll circle back.” But silence usually means one of two things: It’s over. Or it just needs a nudge. One quick call gives you clarity. If it’s done, you move on. If it’s not, you just reopened the conversation. ☎️ Try asking: “Whats your next move regarding ‘X’?” Sometimes momentum starts with the smallest action. Here’s the catch: Don’t confuse “quiet” with “lost.” The difference is often just one phone call. …….. Day 02…
From Checkboxes to Contracts: How to Win Without Relying on Set-Asides
July 30, 2025 | Government
Let’s be honest, most companies in this market are still leading with status. But the numbers are clear: around 3% of federal dollars went to socioeconomic set-asides last year. And with changes coming, that percentage isn’t going up. This isn’t just about policy. It’s about mindset. Confidence in your offer doesn’t come from the checkbox, it comes from how you show up, how you communicate value, and how you execute your outreach. Here are five tactical ways to shift from status-first to value-first: Map Your Metrics Before you touch your messaging, get your numbers straight. How many users do you…
Stop Waiting for Set-Asides to Save You: 5 Better Ways to Compete in Today’s Market
July 27, 2025 | Sunday Sales Spark
Change is likely coming that will further diminish the power of socioeconomic set-asides. We’ve often said not to lean on them, they don’t communicate the value of your products and services. This is the time to fully pivot from building a business on that and start focusing on your value proposition. With only a little over 3% of total federal dollars going to socioeconomic set-asides and that number expected to shrink, it’s clear that status alone won’t drive sustainable growth. It may help you check a box, but it won’t help you stand out. Here are 5 better ways to…
Selling to Sam #021 -Deep work wins deals. Distractions drain them.
July 25, 2025 | Comic Strip
Selling to Sam #020 -Even a late start beats no start.
July 18, 2025 | Comic Strip
Executing Your Q4 Strategy: Five Practical Steps
July 17, 2025 | Government
If Sunday was about what to do, this is about how to get it done. Execution is where most companies fall short. Everyone wants to win in Q4, but few are willing to put in the work that gives them a shot. One email blast won’t do it. Neither will checking SAM once a day. Here are five tactical steps to get your Q4 sales strategy moving in the right direction: Run Targeted Research Don’t guess who your buyers are. Use tools like FPDS, USAspending, and SAM to figure out who buys what you sell. Take it a step further…
5 Ways to Be Successful in Selling to the Federal Government in Q4
July 13, 2025 | Government
Federal procurement has went through a lot of change this year. Some folks I know say that Q4 won't be like it normally is. Others say it will be bigger. Regardless, here's how we make the most of Q4. Here are five essential moves to be successful in Q4 federal sales: Target High-Probability Buyers Don’t waste time emailing 300 people hoping one replies. Figure out who buys what you sell. Use tools like SAM, FPDS, USAspending, or even a well-placed Google search for agency directories. The best Q4 wins come from knowing exactly who to talk to. Organize and Prioritize…
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