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Selling to Sam #001 – Concise Capability Statements

January 9, 2025 | Comic Strip

Introducing Our Government Sales Themed Comic Strip, “Selling to Sam”!  I’m thrilled to unveil the very first strip of Selling to Sam, a new comic strip that brings a fresh and creative perspective to government sales. This series offers a lighthearted take on the challenges, humor, and insights that come with navigating the government contracting world. My goal with this project is to make government contracting a bit more relatable—and maybe even a little fun. In our debut strip, we focus on the essentials of a strong capabilities statement—being concise, communicating value, and standing out from the competition. A special…

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MYTH: Since the amount of goods and services the government buys is not affected by a economic downturn as private industry, the best time to begin selling to the government is during a recession.

FACT: Developing an effective government business development strategy usually takes years. Waiting until the economy is in recession to pull the trigger on a plan can doom it from the start as this strategy takes time and resources to develop….items that seem to be more scarce when the economy is in a downturn.