Selling to Sam #011 – Dash is overwhelmed. Grizz is winning. Want to be more Grizz?
April 4, 2025 | Comic Strip
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Don’t miss my April 10th Govology webinar on how to grow your B2G margins. Register here
MYTH: Doing business with the government does not rely on relationships and does not require any marketing. All that is required finding opportunities on web sites and responding with quotes/proposals.
FACT: Having great relationships with government end users can provide more opportunities beyond RFQs/RFPs posted to government web sites. Some opportunities do not even require the government put it out for a competitive bid process so knowing someone could present more chances to do business. Furthermore, relationships also help build positive past performance history which is critical to winning future opportunities.