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Day 23: Update your Calendly (or scheduler link) availability.

October 15, 2025 | 100 Moves

You’d be shocked how many meetings are lost because someone couldn’t find a time that worked, is linked to a different calendar, virtual meeting platform, or email. Your schedule and demands on your time constantly change, so your availability windows should as well.  If people can’t book you easily, they won’t. That’s not a scheduling issue, that’s a sales issue. People aren’t going to reach out if your calendar doesn’t work. Take five minutes today to check your link, update your hours, and make sure it’s pointing to the right calendar. Little admin fixes like this keep opportunity flowing instead…

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MYTH: Since the amount of goods and services the government buys is not affected by a economic downturn as private industry, the best time to begin selling to the government is during a recession.

FACT: Developing an effective government business development strategy usually takes years. Waiting until the economy is in recession to pull the trigger on a plan can doom it from the start as this strategy takes time and resources to develop….items that seem to be more scarce when the economy is in a downturn.