Earnest Consulting Group

Move 34: List your most competitive NAICS codes

October 26, 2025 | 100 Moves

If you’re registered under every code that “might” fit you… you’re not strategic, you’re scattered. Your NAICS codes tell the government what you really do. And more importantly, they decide where you show up when buyers search. ✅ Look at where you’ve actually won. ✅ Check who’s buying under those codes. ✅ Trim the rest. Fewer, stronger codes = clearer message + higher visibility. Do you know which NAICS codes give you the best chance to win? Yep, dialed in Sort of, need to review Not really, guessing What’s a NAICS code? …….. Day 34 of 100 Moves to Make…

Day 33 Move: Sign up for an upcoming virtual government event.

October 25, 2025 | 100 Moves

Day 33 Move: Sign up for an upcoming virtual government event. We’ve all joined a virtual event, half-listened, and moved on. But if you know what to look for, every session, speaker, and chat box is a source of strategy and opportunity. Here are 6 Common Virtual Event Mistakes (and the Smart Moves to Replace Them) so you can turn attendance into action. …….. Day 33 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

Move 32: Build a Hit List. Not a Hope List.

October 24, 2025 | 100 Moves

…….. Day 32 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

Move 31: Google Yourself

October 23, 2025 | 100 Moves

Your digital presence is a part of your brand Before contracting officers or teaming partners respond, they Google you. Move 31: Google Yourself Does what they find reinforce your value or raise questions? Your credibility should be as searchable as your company name. 𝘗𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯 𝘪𝘴𝘯’𝘵 𝘷𝘢𝘯𝘪𝘵𝘺. 𝘐𝘵’𝘴 𝘷𝘦𝘳𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯. …….. Day 31 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

Day 30 Move: Re-read your last proposal. Highlight what worked.

October 22, 2025 | 100 Moves

Day 30 Move: Re-read your last proposal. Highlight what worked. Most people only revisit proposals when they lose. But your last one, win or lose is a roadmap. Find the lines that moved the evaluator. Cut what felt heavy or forgettable. The goal isn’t to start from scratch next time, it’s to scale what already works. Here are List of 5 Things to Look For When You Re-Read Your Proposal …….. Day 30 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

Move 29: Schedule 3 prospecting blocks next week, non-negotiable.

October 21, 2025 | 100 Moves

If it’s not on your calendar, it’s not real. We say we’ll prospect “when there’s time,” but time never magically appears. You have to make it. Set three blocks next week, protect them like meetings with your biggest client. Because that’s exactly what they are. Your future clients. Block the time. Keep the promise. Build the pipeline. Be honest: How many prospecting blocks are already on your calendar for next week? 3 or more , locked in 1–2, working on it None yet, I wing it Prospecting block? …….. Day 29 of 100 Moves to Make 2025 Your Best Year…

Move 28: List your biggest client wins this year, then post one.

October 20, 2025 | 100 Moves

When was the last time you gave yourself credit out loud? Today’s move: List your biggest client wins this year, then post one. It’s not bragging. It’s showing proof that the work matters. Someone out there needs to see that success is possible, and you’ve got the evidence. Guy Kawasaki said, "If you don't toot your own horn, don't complain that there's no music". …….. Day 28 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

Move 27: Revisit your pricing.

October 19, 2025 | 100 Moves

In business, “good deals” cut both ways. Clients want a fair price. You want a fair return. When the two stay aligned, growth feels effortless. Pricing isn’t just about what the market can pay, it’s about what your value deserves. …….. Day 27 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

Move 25: Ask a client for a testimonial or LinkedIn recommendation.

October 17, 2025 | 100 Moves

Your Past Clients Loved You… But Do Future Buyers Know That? Move 25: Ask a client for a testimonial or LinkedIn recommendation. And don’t be stingy with testimonials and recommendations for the people and companies you think are awesome! …….. Day 25 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

Move 24: Email your warm leads and ask, “What are the top three actions you’re taking to finish 2025 strong?

October 16, 2025 | 100 Moves

If your follow-ups still start with “Just checking in…”, then it’s time for a little evolution. Move 24: Email your warm leads and ask, “What are the top three actions you’re taking to finish 2025 strong?” You’ll sound less like a salesperson, and more like a strategist who plans ahead. Truth is: The best follow-ups don’t ask for attention, they create it. …….. Day 23 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter