What is the most valuable asset in government sales?

February 6, 2026 | Business Development

Here are the top five most valuable assets in government sales:

5. Process
4. Proposal Team
3. Past Performance
2. Perceived Value
1. Competitive Intelligence

Five through two can shift based on a company’s situation. Number one remains.

Where are relationships? It’s implied. The best competitive intelligence requires relationships.

The best competitive intelligence comes from 80% human sources. Less than 20% publicly available.

How are you cultivating your most valuable asset?

Which one do you think is missing?

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