Selling to Sam #018 – Government buyers aren’t buying adjectives, they’re buying proof.
June 27, 2025 | Comic Strip
Selling to Sam #018 – Government buyers aren’t buying adjectives, they’re buying proof.
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Selling to Sam #018 – Government buyers aren’t buying adjectives, they’re buying proof.

MYTH: If I get my 8(a), SDVOSB, or WOSB certification, the contracts will start rolling in.
FACT: Less than 25% of all certified small businesses ever win a single prime contract in a given fiscal year. Certifications are not revenue generator. The company who best communicates value wins.