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Move 34: List your most competitive NAICS codes

October 26, 2025 | 100 Moves

If you’re registered under every code that “might” fit you… you’re not strategic, you’re scattered.

Your NAICS codes tell the government what you really do. And more importantly, they decide where you show up when buyers search.

✅ Look at where you’ve actually won.
✅ Check who’s buying under those codes.
✅ Trim the rest.

Fewer, stronger codes = clearer message + higher visibility.

Do you know which NAICS codes give you the best chance to win?

Yep, dialed in
Sort of, need to review
Not really, guessing
What’s a NAICS code?

……..

Day 34 of 100 Moves to Make 2025 Your Best Year Yet

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MYTH: Since the amount of goods and services the government buys is not affected by a economic downturn as private industry, the best time to begin selling to the government is during a recession.

FACT: Developing an effective government business development strategy usually takes years. Waiting until the economy is in recession to pull the trigger on a plan can doom it from the start as this strategy takes time and resources to develop….items that seem to be more scarce when the economy is in a downturn.