Midweek Summit: How to Build the Community That Will Accelerate Your Government Sales

June 11, 2025 | Government

In Sunday’s Sales Spark, we talked about the things that accelerate success; Community, Accountability and Expertise. But let’s get tactical: how do you actually build a community around your government sales efforts, especially if you’re not part of a larger organization?

When you work for a big company, the structure often bakes in your community:

• National sales meetings
  
• Weekly team huddles
  
• Internal mentorship programs
  
• Built-in accountability

But what if you’re running your own company or leading the government sales push for a small business? That’s when it starts to feel like the Wild West, lone ranger style. And that’s exactly why you need to intentionally build your own network of expertise and accountability. Here’s how:

1. Professional Organizations
   Groups like SAME, the National 8(a) Association, and NVSBCA offer networking, learning, and insider access. Don’t just attend, engage. Volunteer. Speak. Show up consistently so people start recognizing you and your business.
2. Mastermind Groups
   Masterminds create space for brainstorming, accountability, and strategy sharing with peers who get it. These aren’t about learning from a guru, they’re about sharpening each other. Groups like Vistage or other curated peer networks give you a confidential space to think through big decisions, get feedback from other leaders, and stay accountable to your growth goals.
3. Industry-Specific Small Groups
   Sometimes, the most helpful feedback comes from others who sell what you sell. Consider joining or forming a small group of companies focused on your niche, whether it’s custom application development, MRO products, or architectural/engineering services. These groups let you dig into contract vehicles, pricing strategies, and agency-specific challenges in a way general groups can’t.
4. Mentors
   You don’t need to find a guru with all the answers. One mentor with a different vantage point, preferably someone who’s been where you want to go, can help you avoid costly mistakes and make faster decisions.
5. Paid Communities
   Programs like Federal Access provide tools and templates, sure but more importantly, they connect you with like-minded businesses, coaching, and strategy calls that can fast-track your progress. Sometimes having a group of people to say “I’ll have this done by next week” is the most powerful motivator.
6. Group Coaching
   You don’t have to do this alone. Weekly coaching sessions not only help you refine your approach, they force you to do the work. You’ll learn from others, stay accountable, and get feedback in real time.
7. One-on-One Coaching
   Sometimes, you need specific, tailored feedback. Private coaching gives you that sounding board and accountability partner to help you close gaps quickly and build a government sales plan that fits your business.

Where the GSA Schedule Meets All Three: Community, Accountability and Expertise
Our GSA Bootcamp is a perfect example of how these come together. Over 12 weeks, we walk you through the full process of submitting a GSA Schedule and how to win with it afterward.

• Community: You’re not doing this alone. You’re surrounded by peers with similar goals.
• Accountability: Milestones will be defined and must be completed to stay on task. Being part of a group instills a responsiblity to stay on track with the team.
• Expertise: You’ll meet weekly with experts who have submitted and sold through the GSA Schedule.

Let’s not pretend the GSA Schedule is a magic key. It’s not. But paired with the right strategy and support, it becomes a powerful tool for unlocking new buyers and better margins.

Final Thought
Isolation slows everything down. Community accelerates everything. Whatever your goals are this year, submitting a GSA Schedule, landing that first prime contract, or just getting more consistent, don’t try to do it alone.

Ready to plug into a government sales community that gets results?

• Sign up for the newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter
• Join our Advisor Group Coaching: https://federal-access.com/richearnest/
• Learn more about the GSA Bootcamp: https://federal-access.com/gsa-schedule-boot-camp/

Let’s build your community. You’re not meant to do this alone.

If you like what you see in this article and are ready to get to work on increasing your product sales margins, click here to schedule a call with me. Let’s put together a plan that works

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