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Interview with Monica Hayes, Part 1: The Indiana Defense Network’s Origins
June 22, 2022 | Business Development, Government
This is the first in a series of excerpts from my conversation with Monica Hayes, Deputy Director of the Indiana Defense Network. In this segment, Monica discusses the founding of the Indiana Defense Network, how her team is structured, and what her role is in executing IDN’s mission.
If you’d like to learn more about Monica and IDN, watch for more excerpts to be posted soon, or click here to watch the interview in its entirety.
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MYTH: Since the amount of goods and services the government buys is not affected by a economic downturn as private industry, the best time to begin selling to the government is during a recession.
FACT: Developing an effective government business development strategy usually takes years. Waiting until the economy is in recession to pull the trigger on a plan can doom it from the start as this strategy takes time and resources to develop….items that seem to be more scarce when the economy is in a downturn.
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