Discovering Who Buys What You Sell Using SAM’s Databank – The Webinar!

April 5, 2023 | Business Development, Government

In order to have a successful sales strategy, your company needs to know who buys what you sell. And companies in the government sector have an advantage, since this information is often publicly available. The key is knowing how to use the tools available to you.

That’s the inspiration behind a new, free webinar I’m offering: “Discovering Who Buys What You Sell Using SAM’s Databank.” On Thursday, April 27, join me at 1 PM EDT, where I’ll present an overview of using pivot tables, to mine SAMs Databank and find out:

  • Who Buys What You Sell
  • When Did They Buy It
  • How Did They Buy It
  • How Much Did They Pay for It

I will detail the entire process–something I usually share only with coaching and consulting clients. This webinar builds off a previous session I conducted, where I outlined how to use a tool called FPDS to do high-level research. While FPDS is effective in analyzing government purchases on a broad scale, the process can be tedious for looking at large amounts of data and trends with specific agencies.

Sign up here:

I hope to see you there!

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MYTH: Doing business with the government does not rely on relationships and does not require any marketing. All that is required finding opportunities on web sites and responding with quotes/proposals.

FACT: Having great relationships with government end users can provide more opportunities beyond RFQs/RFPs posted to government web sites. Some opportunities do not even require the government put it out for a competitive bid process so knowing someone could present more chances to do business. Furthermore, relationships also help build positive past performance history which is critical to winning future opportunities.

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