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Sales Never Stops: The Mindset That Separates Winners

March 2, 2025 | Sunday Sales Spark

Sunday Sales Spark Fueling Your Sales Strategy Before Monday Begins Welcome to the first edition of Sunday Sales Spark. If you’ve been following our Government Sales Game Plan newsletter, you know we focus on strategy, execution, and real-world tactics to win government business. But winning isn’t just about what you do Monday through Friday—it’s about mindset, momentum, and making the right moves before the week even begins. This Sunday edition is here to set the tone for your week. Short, sharp, and actionable, Sunday Sales Spark is designed to give you an edge before the rest of the market even…

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MYTH: Doing business with the government does not rely on relationships and does not require any marketing. All that is required finding opportunities on web sites and responding with quotes/proposals.

FACT: Having great relationships with government end users can provide more opportunities beyond RFQs/RFPs posted to government web sites. Some opportunities do not even require the government put it out for a competitive bid process so knowing someone could present more chances to do business. Furthermore, relationships also help build positive past performance history which is critical to winning future opportunities.