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March 13, 2026 | Comic

Yes, proposals take effort. Deadlines are tight. But when every submission turns into a three-day caffeine marathon with pizza boxes and someone muttering at Microsoft Word, the problem is not the proposal team. It is weak capture, late strategy, and opportunities showing up two weeks before the deadline. That turns proposal writing into emergency response. Strong positioning makes proposals focused and manageable. If your proposal room looks like a disaster relief site for government contracting, it might be time to fix what is happening upstream.

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MYTH: If I had a GSA Schedule, I’d start winning contracts immediately.

FACT: Thousands of companies hold a GSA Schedule and generate zero revenue from it each year. A Schedule is a contracting vehicle. It still requires targeting, positioning, and active selling.