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Move 25: Ask a client for a testimonial or LinkedIn recommendation.

October 17, 2025 | 100 Moves

Your Past Clients Loved You… But Do Future Buyers Know That? Move 25: Ask a client for a testimonial or LinkedIn recommendation. And don’t be stingy with testimonials and recommendations for the people and companies you think are awesome! …….. Day 25 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

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Move 24: Email your warm leads and ask, “What are the top three actions you’re taking to finish 2025 strong?

October 16, 2025 | 100 Moves

If your follow-ups still start with “Just checking in…”, then it’s time for a little evolution. Move 24: Email your warm leads and ask, “What are the top three actions you’re taking to finish 2025 strong?” You’ll sound less like a salesperson, and more like a strategist who plans ahead. Truth is: The best follow-ups don’t ask for attention, they create it. …….. Day 23 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

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Day 23: Update your Calendly (or scheduler link) availability.

October 15, 2025 | 100 Moves

You’d be shocked how many meetings are lost because someone couldn’t find a time that worked, is linked to a different calendar, virtual meeting platform, or email. Your schedule and demands on your time constantly change, so your availability windows should as well.  If people can’t book you easily, they won’t. That’s not a scheduling issue, that’s a sales issue. People aren’t going to reach out if your calendar doesn’t work. Take five minutes today to check your link, update your hours, and make sure it’s pointing to the right calendar. Little admin fixes like this keep opportunity flowing instead…

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Move 22: Message three people you haven’t talked to in 2025.

October 14, 2025 | Uncategorized

Day 22 of 100 Moves You ever scroll through LinkedIn and think, “Wow, I haven’t talked to that person in forever” — and then keep scrolling? Don’t. Today’s move: Message three people you haven’t talked to in 2025. Not to pitch. Not to network. Just to reconnect. “Hey, you crossed my feed and made me think of that project we worked on, how’s life?” is more than enough. Because business moves fast, and it’s easy to forget the people who you’ve met along the way. Take a minute to reach out, relationships are built on gratitude, not timing. ........ 🎯Day…

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Move 8: Post something on Social Media

September 30, 2025 | 100 Moves

Today my feed has been full of people talking about everything from hiring smart, firing fast, self care, and the latest AI software package 😂. That’s a reminder: visibility matters. If your name isn’t showing up in someone’s feed, you’re not part of the conversation. Too many wait until they “have something big to say.” Meanwhile, someone else just posts a quick thought, a small win, or even a simple question,  and they’re the one who gets remembered. 🚀 Don’t overthink it. Post today. Share one thing you learned this week. Call out a win, no matter how small. Ask…

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Move 6: Write Down Your Top 3 Wins of 2025

September 28, 2025 | 100 Moves

Day 6 of 100 Moves I had a friend tell me last week, “I feel like I haven’t done enough this year.” So I asked her to write down her Top 3 Wins of 2025 so far. She sat with it for a minute, then started listing them out.  By the time she finished, the frustration on her face had shifted.  She wasn’t just staring at her current struggles anymore; she was looking at proof of everything she had already achieved. That’s the power of taking inventory. Confidence is fuel. Wins stack. Now it’s your turn.  Write down your Top…

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Move 5: Reconnect with a past client.

September 27, 2025 | 100 Moves

Your past clients already know you. Trust is built. Now it’s just a matter of reminding them why you’re still the best call they can make. Here’s a quick pulse check When was the last time you reached out to a past client? This week This month 3–6 months ago Over a year ago …….. Day 5 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

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Move 4: Unsubscribe from 5 emails today.

September 26, 2025 | 100 Moves

“Unsubscribe from 5 emails today.” Just not this one. Unless success bores you 😂 …….. Day 4 of 100 Moves to Make 2025 Your Best Year Yet Want all 100 Moves delivered straight to your inbox? Sign up for the Newsletter: https://mailchi.mp/betteryourcompany.com/sign-up-for-newsletter

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Move 2: Call One Lead that’s Gone Quiet

September 24, 2025 | 100 Moves

When’s the last time you called a lead that went quiet? Most of us let them linger on the to-do list. We think, “If they’re interested, they’ll circle back.” But silence usually means one of two things: It’s over. Or it just needs a nudge. One quick call gives you clarity. If it’s done, you move on. If it’s not, you just reopened the conversation. ☎️ Try asking: “Whats your next move regarding ‘X’?” Sometimes momentum starts with the smallest action. Here’s the catch: Don’t confuse “quiet” with “lost.” The difference is often just one phone call. …….. Day 02…

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From Checkboxes to Contracts: How to Win Without Relying on Set-Asides

July 30, 2025 | Government

Let’s be honest, most companies in this market are still leading with status. But the numbers are clear: around 3% of federal dollars went to socioeconomic set-asides last year. And with changes coming, that percentage isn’t going up. This isn’t just about policy. It’s about mindset. Confidence in your offer doesn’t come from the checkbox, it comes from how you show up, how you communicate value, and how you execute your outreach. Here are five tactical ways to shift from status-first to value-first: Map Your Metrics Before you touch your messaging, get your numbers straight. How many users do you…

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