Sunday Sales Spark: The Data-Driven Discipline of Government Sales
June 1, 2025 | Sunday Sales Spark
Let’s talk research and metrics. Government sales gives you a ton of information to work with. That’s both the good news and the bad news. You have more data at your fingertips than any other market. But so does everyone else. The companies that win aren’t just the ones pulling reports. They’re the ones who know what to do with the data. If you’re going to grow in this space, you have to develop two skill sets: Researcher Analyst Both feed your strategy. But neither means anything if you don’t convert them into action. Here are the types of research…