𝗖𝗼𝗻𝗳𝗲𝘀𝘀𝗶𝗼𝗻…..

March 2, 2026 | Uncategorized

𝗖𝗼𝗻𝗳𝗲𝘀𝘀𝗶𝗼𝗻…..

Apparently, I dominate the credit union market.

I know this because I got 437 emails last week that say I’m a rock star in the credit union sector.

I am not.

But according to the internet, I am a liquidity strategist, compliance expert,

fractional CFO, and core banking thought leader.

Alternate Universe Me is out there:

Wearing a Suit

Crushing Deposit Growth Strategy

Drinking my sixth cup of coffee before 10 am in a “I  ❤️  Credit Unions” mug.

Saying things like “Let’s circle back on your deposit growth strategy.”

Using the word synergy without blinking.

Actual Me is talking government sales in three phases: Research, Strategy, and Execution.

Yet the emails keep coming.

Quick reminder for all of us:

If your positioning is unclear, the market will decide who you are.

And sometimes… it decides you rock the credit union world.

Now, if you’ll excuse me,

I have to go delete 63 emails about digital lending transformation.

Stay strategic.

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