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Spring Cleaning for Your Pipeline: What to Keep, What to Cut

April 6, 2025 | Sunday Sales Spark

There’s something about spring that makes you want to roll up your sleeves, throw open the windows, and start tossing stuff that’s been collecting dust for way too long. Your pipeline deserves the same treatment. Because just like that box of cords in your garage, you’ve probably got a few things sitting in there that you “might use someday,” but deep down, you know they’re not going anywhere. Time to clean house—and make room for real movement. What to Track Active Engagement If you've had recent, two-way communication with a prospect—email replies, meetings, even a phone call that ended with…

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The Sunday Reset: 7 Ways to Prep for a High-Impact Sales Week

March 10, 2025 | Sunday Sales Spark

  Sunday isn’t just the day before Monday—it’s the strategic reset that separates top government sales professionals from those constantly playing catch-up. If you want to start your week with momentum, clarity, and a plan of action, Sunday is your best opportunity to set the stage for success. Government sales isn’t a waiting game. If you’re reactive, you’re already behind. The best players in this space have a game plan before the week even starts. Here’s how to make Sunday your power play. 1. Review Your Pipeline and Prioritize Your sales pipeline is your playbook. Every Sunday, take 30 minutes…

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Sales Never Stops: The Mindset That Separates Winners

March 2, 2025 | Sunday Sales Spark

Sunday Sales Spark Fueling Your Sales Strategy Before Monday Begins Welcome to the first edition of Sunday Sales Spark. If you’ve been following our Government Sales Game Plan newsletter, you know we focus on strategy, execution, and real-world tactics to win government business. But winning isn’t just about what you do Monday through Friday—it’s about mindset, momentum, and making the right moves before the week even begins. This Sunday edition is here to set the tone for your week. Short, sharp, and actionable, Sunday Sales Spark is designed to give you an edge before the rest of the market even…

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MYTH: Since the amount of goods and services the government buys is not affected by a economic downturn as private industry, the best time to begin selling to the government is during a recession.

FACT: Developing an effective government business development strategy usually takes years. Waiting until the economy is in recession to pull the trigger on a plan can doom it from the start as this strategy takes time and resources to develop….items that seem to be more scarce when the economy is in a downturn.