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Demonstrating Your Maturity: Communicating Value Through 5 Key Metrics
September 10, 2024 | Communication, Government
In government sales, it's not enough to simply tell contracting officers and program managers what you do — you need to show them the impact of your work with actual, measurable results. Metrics are the proof points that transform your story from just words into a compelling narrative. They demonstrate your value, credibility, and maturity as a business. When you highlight the accurate numbers, you turn an abstract concept into concrete evidence, allowing you to stand out and build trust in your industry. Below, we’ve distilled five key areas where you can effectively communicate your success through metrics to make…
How to Stay Motivated When Your Government Sales Plan Feels Like a Grind
September 4, 2024 | Uncategorized
Let’s be honest: while in the beginning, it may feel exciting, executing a government sales plan can feel like you’re stuck in a never-ending loop—researching contracts, writing proposals, following up with contacts, and longer sales cycles. It’s easy to lose steam, get bored, or even start questioning why you’re doing it in the first place. But here’s the thing: staying the course is vital to success in this field. So, how do you keep yourself energized and focused when the daily grind wears you down? Here are some practical ways to push through and keep your momentum strong. 1. Focus…
Top Ten Ways To Sell Without Selling
August 28, 2024 | Uncategorized
In government sales, success doesn’t come from pushing a product; it comes from positioning yourself strategically and engaging thoughtfully. Here’s how you can sell without selling by focusing on a few key principles: 1. Position Yourself as a Trusted Advisor In government sales, it's all about being seen as a trusted resource rather than just another vendor. When you establish yourself as an expert, government buyers naturally turn to you when they need solutions. Your role is to provide valuable insights, data, and expertise that align with their mission objectives—no hard sell needed. 2. Become a Problem Solver The key…
Six Key Insights from RSM Federal’s Government Sales Bootcamp
August 22, 2024 | Uncategorized
Breaking into the government sales arena can be challenging. Success highly depends on the right training and guidance. Success also sometimes takes a more structured, scheduled effort to achieve success. I mean, think about it. What is likely to produce more results? Going to multiple websites to learn how to work out and then scheduling time to do it or signing up for a class at your local gym and meeting weekly? RSM Federal's Government Sales Bootcamp is designed to equip you with the knowledge and skills necessary to excel in government contracting and provide the structure and schedule to…
4 Effective Ways to Warm Up Cold Government Leads
August 13, 2024 | Uncategorized
In government sales, I have stayed true to the message that the key to success lies in building relationships and establishing trust with your prospects. But let's face it, not every lead will be warm and ready to engage. Many of your government leads are likely cold, requiring a strategic approach to turn them into viable opportunities. Warming up cold leads is not just about persistence; it’s about applying the right techniques to build rapport and create value. Here are four effective ways to warm up those cold government leads and increase your chances of success. Leverage Social Media Platforms…
GSA Schedules: Do You Need One and What Are Some First Steps to Take?
August 6, 2024 | Uncategorized
Understanding GSA MAS Winning government contracts can provide another sales channel to your organization. One possible strategy is to use GSA’s Multiple Award Schedule (MAS), also known as the “GSA Schedule”. However, obtaining a GSA MAS is not a guarantee of sales success; it requires strategic planning and relationship-building. The GSA MAS is a long-term governmentwide contract providing the federal government as well as state and local government buyers (for some products and services) access to commercial products and services at pre-negotiated prices. It simplifies the procurement process and offers a competitive edge to businesses by streamlining sales with government…
Overcoming Shyness: 11 Ideas for Effective Networking for the Introvert
July 30, 2024 | Uncategorized
I've heard that the two things people fear the most are snakes and public speaking. I think throwing yourself into a room of complete strangers and talking about yourself and your company has to be up there too. This can be especially challenging for introverts. Talking to complete strangers is scary enough, and then there's the added pressure of having to talk about your achievements and skills. We've been conditioned since we were kids that bragging was bad, so it's hard to shift gears and effectively network. While I've seen individuals become successful without networking, for me, learning how to…
8 Key Questions to Ask a Contracting Officer
July 23, 2024 | Uncategorized
Navigating the intricacies of government contracting is a complex task. However, armed with the right questions, you can greatly increase your chances of landing that valuable contract. Here are 8 key questions that can make a difference when talking to a contracting officer. Asking these questions could provide you valuable insights helping you build a lasting relationship and position your offer. 1. Do you already have an acquisition strategy for this opportunity? Understanding the contracting officer's acquisition strategy can help you tailor your approach. For example, knowing whether a specific contract vehicle is preferred can help you begin preparing…
7 Key Traits to Look for in a Government Sales Professional
July 16, 2024 | Government
Image made in Canva The role of a sales professional is critical when it comes to navigating the intricate world of government sales. Government contracts are often lucrative but come with a unique set of challenges and regulations. Hiring the right sales professional can make the difference between success and missed opportunities. Here are seven essential traits to look for in a government sales professional. 1. Deep Understanding of Government Procurement Processes A proficient government sales professional must comprehensively understand the procurement processes unique to government entities. But be careful in taking this too “far.” Its not a contest on…
5 Ways to Maximize Opportunities During the 4th Quarter
July 9, 2024 | Government
Image made in Canva As we approach the end of FY24, it's a critical time for us as government contractors. Our Federal government operates on a fiscal year period from October 1st through September 30th. During this time, we are focused on meeting our annual goals and setting the stage for the upcoming year. To make the most of this period, we should consider focusing on these five strategies: 1. Contact All Current Customers Our current customers already know and trust our business, so they're more likely to respond positively to our offers. We can consider sending personalized emails, making…
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