How to Measure Your Government Sales KPIs

July 2, 2025 | Government

One of the biggest challenges in government sales isn’t finding work, it’s managing your pursuit of it. Too many teams rely on scattered notes, gut instincts, and last-minute scrambles. Tracking your 7 KPIs isn’t about making extra work. It’s about creating a system that gives you clarity, control, and better results. Here are seven ways to get tactical about measuring your KPIs: Define Your Sales Stages Clearly Your pipeline isn’t a single bucket, it’s a process with distinct stages. Define stages like Lead > Contacted > Meeting Held > Proposal > Awarded so you can track where opportunities really stand.…

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