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Top 10 Activities for Your 2025 Government Sales Strategy

January 1, 2025 | Government

I haven’t seen too many Top Ten Lists since David Letterman retired, so I thought the advent of a new year deserved one. While ours may not be as funny as the Top Ten Prom Themes or Top Ten Rejected Crayola Crayon Colors, we hope they help you with your government sales strategy for 2025. So here you go! 10. Figure Out Who Buys What You Sell I’m not just discussing doing NAICS Code or PSC Code Research and looking at the department level. No. Use Keywords. Dig down to the agency and the contracting office, including the contracting officer…

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MYTH: Companies cannot do business with the federal government if they aren’t connected politically to the party in power.

FACT: The federal government’s procurement process is designed to be one of the most objective, transparent processes in the world of business. Contracting officers are forbidden to award federal contracts based on politics. Furthermore, elected officials are forbidden to interfere with the agency’s contracting process.